How to Create
Your Own Miracle Squeeze Page
It's not as hard as you think!
Kevin Bidwell here. You might remember me as the Boy Robin's love child from the original "Batman" television series and more recently playing the lovable janitor "Reginald" on the British sitcom "Where's My Knickers?."*
You may have also seen me hanging around the Warrior Forum. I usually slum with the misfits at the Copywriting Forum, though I occasionally get out on work release and venture up to the main forum where I make a post or two.
While not traveling the world in my private jet and doing photo shoots as a butt model, I also managed over the last 10 years to help sell over $100,000,000.00 (yeah, that's $100 million) in goods and services online, while helping over 6,000 people start their own internet business. You can click here for my slightly more serious 15 second bio.
Your Squeeze Page Sucks
More than My Sister's Cooking
I love my sister, but she's a rotten cook. This week she told me she was baking potatoes but got sick of washing the dirt off so she just baked em dirty. She may end up in heaven, but she won't be working in the kitchen.
Around the Warrior Forum, about twice a week, someone asks: "Why does my squeeze page suck so bad?" If I catch the post I'll usually reply. Almost every time I reply I say the same thing--it's the same advice for pretty much every squeeze page.
Ya wanna know what it is?
Before I tell you, I gotta show you...
Before I give you the goods, you need to see something.
On the forum, when someone asks why their page is so bad, lots of other people chime in with all kinds of advice. Some good, some not so good.
Let's face it: Everyone's got an opinion. Most opinions are wrong. Luckily mine is always right. (Just ask my wife. Wait, don't. Don't ask her. Let's forget I said that.)
So when I comment I usually add a screen shot of squeeze pages I am testing showing that...
You can trust me,
I know what I am freakin' talkin' about
So here it is:
The next time someone tells you about what a squeeze page should do, ask them for proof they know what the frak they're talking about. Seriously. This is your business. If you put up a poor squeeze page you are wasting thousands of visitors. Can you afford to turn away thousands of potential customers? Yeah, that's what I thought.
Yeah, you already noticed the top page is closing at 84.1%. You also noticed this isn't from a one week test, it's from a test I've been running for 6 months. This is the real deal.
But I want you to forget about the 84.1% squeeze page (though your going to discover it's secrets in just a second.) Instead, I want you to notice the poor little page represented by the green line on the graph. Yeah, that one. See it? That's the "loser" page.
Why do I want you to look at the "loser" of the four pages here? Simple:
Using the system you are about to download,
my "worst" page is closing at 69.0%
That's the page I'm gonna throw away because it's not doing well enough. Most people would kill for a squeeze page closing 69%--but I'm throwing it away. It's not good enough.
Using what you are about to discover you can easily duplicate my methods and success with your own squeeze page.
This is guaranteed to
make you $1 million dollars
in the next 7 days*
(*Guarantee not Guaranteed)
Imagine how much more money you will make when you have 70% or more--even up to 84%--of your visitors being captured as subscribers. Yeah, that's you, with serious green, rollin' up to 1st Bank and Trust in your Bentley limo.
OK, maybe it won't make you a millionaire in a week, but if you have an "average" squeeze page now closing 30%, it should double or triple your profits. You probably won't make an extra million, but you do want an extra $10,000.00 or more, don't you? Yeah, that's what I thought.
So here is the secret...
If you want a successful squeeze page here is your simple formula:
- Make a specific, limited Promise in the headline,
- Prove you can deliver on that promise and
- Make your Pitch for your visitor to give you his email and/or name.
That's it. Disappointing, isn't it? Well, I'm not quite done. That's the Reader's Digest condensed version. There are some details you will want.
A Specific, Limited Promise
This is the easiest one and the one people most often screw up.
Think about the last squeeze page you gandered at (no, not the one you filled out to get here, the one before that. Yeah, that one. With that header. You got it.)
The headline was something like this:
Learn the Secrets of Losing Weight in this FREE Report
That's freakin' boring, isn't it? I mean, yes, you want to learn to lose weight (I'm not saying you're fat...I mean, I worry about your health...oh, nevermind...forget I said anything...) But that headline isn't going to work, you know why? Simple:
It's not SPECIFIC and it's not LIMITED
Losing weight--how much weight? How soon? get specific. Try this:
Lose 10 Pounds in the Next 7 Days
See how sexy and specific that one is? Yeah, that one delivers.
In every market niche you have to come up with a specific solution to a limited problem. Don't give away a book on "How to Kill People", give away a book on "How to kill your mother-in-law this weekend and get away with it". See the difference?
Once you have a specific, limited promise, you have to prove you can deliver.
Provide Proof
Lemme give you a little reality check here: On your squeezy peezy page you aren't trying to get people to part with hard earned dollars. Heck, in some cases you aren't even asking for a name.
All you are asking for is an email address. Just an email. Not a huge request. While some people are stingy with their email, most of them give it away as easy as Ke$ha gives away her...nevermind, we don't need to go there.
So what can you do to prove you can deliver? There are lots of ways. One of the best and easiest is to have a few testimonials. "I lost 8 pounds in 5 days." Another way is social proof--like a screenshot of your Twitter account showing you have 1.6 billion followers. Credentials can work as well.
The point is this: Give them enough proof to make them think "maybe this guy (or gal) can actually deliver on this sexy promise." Then, shut your pie hole. Yup, don't add anything else. It's cool. You've already given them enough info.
They can say YES, but don't have enough info to say NO. In fact, if you do your job right, they're scared to say no because they worry they will never get the wonderful promise fulfilled.
Finally, you're ready to grab their email...
Make Your Pitch for Their Email
You know what your pitch should look like? A blank that says "First Name" and one that says "Email" along with a button that says "GRAB YOUR FREE REPORT".
Surround them with arrows and you will likely have a winner.
But wait! Somebody told me...blah, blah, blah...
So you've heard this isn't the way to do it, huh? That maybe there's a better way? Longer squeeze pages work better? You need to have a picture of your report?
Think about it for a second: Did someone show you a six-month screen shot from their Google Optimizer account when they told you short was a bad approach? Yeah, I didn't think so.
Look, here's the scoop. There are times when a longer page WILL close better. The chances of you needing a longer page are somewhere around 50 to 1. Start out following this plan to the letter. Then, once you have established a page using these guidelines, go ahead and split test it against any other page you choose. In almost every case your original page is going to close better.
You Can Upload a High Converting Squeeze Page
in 14 minutes, 7 Seconds
(even if you are a techno-dolt)
I have put together downloads with templates, instructions even a video how-to so you can create as many high-converting squeeze pages as you like. You need to go get it now. It's not free, but it's as close to free as your success is ever gonna get.
It's gonna set you back a whopping $27. You decide: Is grabbing a few thousand extra subscribers worth the price of taking the family to McDonalds? Not a tough choice, is it?
Click here to see the details and grab it now.
*Disclaimer: I don't know if Robin actually had a love child and I wasn't really on "Where's My Knickers?"
In fact, I just made the show up. Though in my defense I DID take the Universal Studios tour once in the 70's.